A recent viral video of a group of men participating in the Modern Day Knight (MDK) Project has garnered attention on social media. The MDK Project is a unique “75-hour personal growth experience” aimed at men who seek fulfillment, purpose, financial freedom, and strong family relationships. However, some individuals online have taken to mocking the project and its participants.
The MDK Project, which costs $18,000, includes physical and mental challenges that push participants to their limits. Former Marines and Navy SEALs serve as instructors, providing a rigorous training program designed to shape men mentally and physically.
Despite the project’s ambitious goals, it is not open to everyone. The project’s website makes it clear that it is meant for entrepreneurs, executives, and leaders who are ready to break through personal barriers.
The video that went viral captured an intense moment during the program where an instructor passionately asserted, “I see it in your eyes that most of you don’t look like you belong here.” This outburst, coupled with the instructor’s dramatic actions, sparked a wave of online commentary and ridicule.
Social media users didn’t hold back on expressing their opinions. Some scoffed at the idea of paying such a significant amount of money for what they called an “alpha male camp.” They suggested that the same results could be achieved through watching YouTube videos and going to the gym.
Others questioned the effectiveness of a three-day program for developing traits such as courage, integrity, sincerity, and leadership. A few users even compared the experience to a comedy class or suggested simply joining the military instead.
Despite the online mockery, the MDK Project continues to attract potential clients by showcasing snippets of its training program on social media. These glimpses demonstrate the mental and physical challenges participants face, emphasizing the importance of perseverance and consistently pushing forward.
It’s worth noting that the MDK Project was founded by Bedros Keuilian, author of “Man Up: How to Cut the Bullsh*t and Kick A** in Business and in Life.” The project’s instructors include former Marines, Navy SEALs, and a retired US Air Force Survival Evasion Resistance and Escape (SERE) specialist. The minimum age requirement to join is 18, and the project is based in Chino Hills, California.
While online criticism is bound to occur, the MDK Project appears to resonate with individuals seeking personal growth and development. The program’s approach, though intense and unconventional, asserts itself as a catalyst for creating lives filled with fulfillment, purpose, financial freedom, and strong family relationships.
