Officials claimed that paramedics responded to a complaint of cardiac arrest for a rider identified as Denim Bradshaw, 14, who died after riding a bull at a rodeo.

A 14-year-old kid died after suffering cardiac arrest while riding a bull for the first time during a rodeo, according to officials and his family.

The rider, identified by the event organizers on Facebook as Denim Bradshaw, died after riding a bull at the Rafter K. Rodeo Winter Series at American Legion Post 290 in King, North Carolina, on Jan. 28, officials said.

On a GoFundMe campaign for his burial expenses, his sister stated that it was the first bull he had ever ridden at a rodeo.

It was unknown what caused the boy’s medical emergency.

“This is a horrible occurrence, and words cannot express how much pain this loss has caused,” Rafter K. Rodeo Company stated on Facebook.

Shannon Bowman, Bradshaw’s mother, expressed her grief in a Facebook post on Jan. 29.

“Last night was the longest night of my life!!” his mother said on Facebook. “My lovely, attractive 14-year-old son had gone to be with the Lord!” “I awoke in a nightmare that would last the rest of my life!” I hate myself for making this call, but he was having a great time. I’d never seen him so happy as I had last night before his departure.”

“Denim baby, you did it!” she exclaimed. “You did it!!” I am extremely proud of your bravery and courage! “I shall love and miss you so terribly, my little cowboy, and I know God will take care of you.”

A GoFundMe page that appears to have been set up by his sister, Persephone Bowman, shared more details about his life, including his dream of becoming a police officer.

“Denim adventured into the world of bull riding and fell in love. The boots, the cowboy hats, and those big belt buckles– he loved it all,” his sister wrote.

“He got to ride his first bull on January 28th, and his excitement was palpable. None of us could believe that this first ride would cause his death, and we are beyond devastated. Our sweet 14 year old boy lost his life during what was the most exciting moment of his short life, and we are now lost without him.”