In a powerful statement of solidarity and appreciation, McDonald’s, one of the world’s largest fast-food chains, turned its iconic golden arches upside down. This remarkable gesture happened on March 8th, 2018, International Women’s Day. The inversion of the arches symbolized a celebration of women’s achievements and was intended to remind everyone that each and every woman is incredible in her own unique way.
Many people were taken aback when they first saw the inverted arches and wondered if they had entered a parallel universe or if it was a marketing move against their competitor, Wendy’s. However, they were pleasantly surprised to discover that this transformation was solely a tribute to women everywhere.
The upside-down arches made their appearance at a McDonald’s location in Lynwood, CA. Meanwhile, McDonald’s maintained its regular logos on social media. Additionally, the McDonald’s team donned “W”-like emblems on their shirts and hats, further emphasizing their support for the celebration. Furthermore, special packaging with the inverted logo was made available at 100 locations across the United States.
Wendy Lewis, McDonald’s Chief Diversity Officer, expressed her enthusiasm for the gesture, remarking, “For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to honor the extraordinary accomplishments of women everywhere, especially in our restaurants.”
Lauren Altman, a spokesperson for McDonald’s, stated that the purpose of the design change was to honor women globally. McDonald’s has a long-standing commitment to empowering women within the workplace, providing them with growth opportunities and fostering their success. In fact, in the United States, six out of ten restaurant managers are women, reflecting the company’s dedication to diversity and inclusivity.
McDonald’s is not the only company that has shown its support for women and promoted gender equality. Johnnie Walker, the renowned whiskey brand, released a limited edition ‘Jane Walker’ bottle. For every bottle sold, $1 was donated to organizations working towards improving women’s status in society. Stephanie Jacoby, the vice president of Johnnie Walker, reiterated the significance of gender conversations and stated, “We are proud to toast the many accomplishments of women and everyone on the path to gender equality.”
Another company that joined the movement was Brawny, a household paper product brand. Brawny temporarily replaced their iconic Brawny Man with a woman on their packaging. Moreover, they donated $100,000 to Girls, Inc., an organization that aims to empower young girls through education and mentorship. These companies, alongside McDonald’s, demonstrated their commitment to gender equality and inspiring future generations.
Let’s take a moment to reflect on the importance of celebrating women and supporting gender equality. It’s crucial that we recognize and appreciate the accomplishments of women in all fields. By sharing this article with your family and friends on Facebook, you can help spread awareness and encourage others to join the conversation.
Together, let’s continue celebrating women and working towards a more inclusive and equal world.
